Running Events Shouldn't Feel Like Herding Cats.
But it does when you don't have a system
The Event Planner Snapshot is a complete, pre-built event management system inside HighLevel CRM.
Pipelines.
Automations.
Email sequences.
Registration forms.
Templates.
All built. Waiting. Ready for you to customize for your event business.
Let's Talk About What Managing Events Actually Looks Like Without A System
You meant to send that reminder email to all registered attendees. Instead, it is 6pm the day before the event and you are manually texting people because you have no automated sequence set up.
You wanted to track which speakers are confirmed and which are ghosting you. Instead, their applications are in your email, their contracts are in Google Drive, and you cannot remember if you ever sent the tech check reminder.
You know your no-show rate is killing you. But fixing it requires you to manually send reminders at the right times, which requires organization you do not have and a process you never built.
You meant to follow up with that venue contact. They probably forgot you exist. You definitely forgot about them.
Sound Familiar?
This is what happens when you manage events on sticky notes and good intentions.
It works for the first few events.
Then a speaker goes silent after you send the confirmation and you forget to follow up.
And suddenly you are scrambling to remember what you promised attendees, who confirmed and who canceled, and whether that venue contact ever actually committed.
The Event Planner Snapshot changes that.
Not because it does everything for you. But because it gives you a system that makes everything easier to delegate, automate, and repeat.
What the Event Planner Snapshot is
A Complete Event Management System Built Inside HighLevel CRM
This is not just a course full of theory. This is not just a checklist you print out and lose on your desk.
This is a fully built infrastructure inside HighLevel CRM that handles the operational side of your event business so you can focus on creating great experiences AND make sure nothing falls through the cracks.
Here's What's Already Built and Waiting for You:
Pipelines
Event Inquiry Pipeline (for your event planning services)
Speaker Booking Pipeline
Attendee Pipeline (for ticket tracking and no-show prevention)
Forms & Templates
Free and ticketed event registration forms
Speaker application form
Speaker tech check questionnaire
Post-event feedback survey
Speaker agreement and contract templates
Templates
Event confirmation emails
Reminder email sequences (2-week, 1-week, 48-hour, day-of)
SMS reminder templates
Speaker welcome and confirmation emails
Post-event thank you and testimonial request emails
Landing page templates for events
Speaker application page
Automation Workflows
Registration confirmation → tagged and added to reminder sequence
Payment received → order confirmation and pipeline update
Event date approaches → automatic reminder sequence fires
Event complete → post-event survey and testimonial request
Speaker application received → auto-reply and internal notification
Speaker approved → confirmation sequence and tech check booking link
No-show follow-up sequence
Email & SMS Templates
Registration confirmation
2-week pre-event reminder
1-week pre-event reminder
48-hour pre-event reminder
Day-of event logistics
Speaker welcome email
Speaker bio/headshot request
Speaker day-of logistics
Post-event thank you
Testimonial request
Re-engagement sequence
AI Prompts
Event description and benefits copy
Speaker confirmation emails
Attendee reminder personalization
Post-event follow-up messaging
Testimonial request variations
Social media content from event
Re-engagement campaign copy
What You Actually Have to Do
Customize the messaging to match YOUR voice.
Add YOUR branding and event details.
Adjust the templates to fit YOUR audience and event style.
Make decisions about YOUR event business, pricing, and strategy.
That's it. The heavy lifting is done. You just make it yours.
And Because A System Only Works
If You Understand It…
You're not just getting a snapshot you have no idea how to use.
You're getting a complete course that walks you through every decision, every phase, and every piece of the system.
The Event Planner Snapshot Course Covers Everything You Need to Run Events on a System:
MODULE 1: Welcome & What You Got
(Orientation, checklist, what's in the snapshot)
MODULE 2: Making It Yours
(Business profile, custom fields, tags, pipelines)
MODULE 3: Registration & Ticketing
(Free and ticketed forms, Stripe setup, confirmations)
MODULE 4: Speaker Management
(Application pipeline, email sequences, confirmation workflow)
MODULE 5: Attendee Communication
(Reminder sequences, day-of emails, SMS)
MODULE 6: Post-Event & Reusing the System
(Surveys, testimonials, landing pages, running event #2)
For Each Module, You'll Learn:
WHY we built the system the way we did
HOW to customize each piece for your event business
WHAT to consider at each decision point
WHERE the AI prompts help you move faster
You'll leave knowing exactly how your system works, why it works, and how to hand pieces of it off to a team.
Two Ways To Get The Event Planner Snapshot
Choose the path that fits your style.
SELF-GUIDED
Blueprint DIY
The Self-Guided Event Management System
Best for: The action-taker who learns by doing and wants to move at their own pace
Full HighLevel Snapshot installed in your account (pipelines, automations, workflows, forms)
Complete 6-module course walking you through every part of the system
Customization checklists for every template, email, and workflow
AI prompts to help you write your own emails, content, and promotional materials
Event planning templates (landing pages, email sequences, speaker communications, post-event follow-up)
Registration form templates (free and ticketed)
Speaker management system completely configured
All the thinking done for you — you just make the decisions
What you're expected to do:
Go through the course
Make decisions about your event business based on the prompts we give you
Customize the templates in your own voice
Set up your branding inside the snapshot
Implement as you learn
Ask the AI for help when you get stuck
Who this is NOT for:
People who buy courses and never open them.
People who want someone else to do it for them.
People who are not in HighLevel or don't plan to be
$1,500
(Payment plans Available with Affirm at checkout)
GUIDED BUILD
Blueprint Done With You
The Guided Build Experience with Brook Borup
Best for: The event planner who wants expert guidance, accountability, and a system built specifically for their business with experienced hands on the wheel
Here you get everything in Blueprint DIY, PLUS:
You Get Brook
Brook Borup has been in the business operations and event industry for over 20 years. She has managed event operations for coaching organizations, summit directors, and retreat leaders across 8 countries. She has helped 800+ business owners systemize their operations and scale without losing their mind. She knows what separates chaotic events from professional, sellable experiences. She knows what attendees remember. And she is going to make sure your system is built right the first time instead of rebuilt three months from now when you realize something is not working.
Here's what the Done With You experience includes:
Everything in Blueprint DIY
Strategy Sessions with Brook — Working sessions to clarify your event positioning, ideal event types, target audiences, and business goals before you build anything
Guided Snapshot Customization — Brook walks through your snapshot with you, identifies what needs to change, and helps you make those decisions
Custom Voice and Branding Review— Your emails, templates, and content reviewed and refined to match your voice and audience
AI Prompt Customization — Your prompts customized for YOUR event types, YOUR voice, and YOUR target attendees so the output sounds like you Event
Template Review — Your landing pages, registration emails, and speaker communications reviewed and optimized
Launch Planning Session — A dedicated working session to map out your event calendar, promotional strategy, speaker recruitment plan, and attendee flow
Implementation Accountability — You are not just watching videos. You are building. Brook makes sure you finish
Priority Email Support — Questions answered within 1 business day throughout your implementation period 4 weeks of access to Brook's team for implementation questions
What you can expect from working with Brook:
Honesty about what's working and what needs to change.
No sugarcoating.
No 'great job!' when something needs to be redone.
Genuine investment in your webinar success.
And a sense of humor about the whole process because event management does not have to be this serious.
Results you can expect:
A fully customized event management system that fits your business.
Clarity on your positioning, event types, and target audiences
A pipeline that prevents speaker no-shows and attendee confusion.
A system you can hand off to a team without everything falling apart.
The confidence to manage events like the business asset they are supposed to be.
Who this is NOT for:
People who want someone to do it entirely for them (that's our Done For You service—ask us about it).
People who aren't willing to show up and do the work between sessions.
People who just want to 'talk about' events without actually building a system.
$2,500
(Payment plans Available with Affirm at checkout)
What People Are Saying
Real event planners. Real results. Real systems.
"The Event Planner Snapshot saved me from manually managing 300 attendee emails. Everything is automated now and my no-show rate dropped 40%. I wish I had this before my first event."
Sarah M.
Event Coordinator & Coach
"Brook did not just hand me templates. She helped me think through my entire event strategy and how to scale without losing quality. This system is built for MY events, not a generic template."
James R.
Summit Director
"I was drowning in speaker emails and attendee registration confusion. After installing the Snapshot, I had every speaker organized, my pipeline clear, and reminders going out automatically. The Done With You experience was worth every penny."
Lisa T.
Corporate Event Planner
Frequently Asked Questions
Do I need HighLevel to use this?
Yes. The Event Planner Snapshot is built inside HighLevel CRM. If you already have a HighLevel account, the snapshot installs directly into your existing account. If you do not have HighLevel yet, you can get a Time2GSD account powered by My Clone Solution for $127/month. We will tell you how to get that set up.
I bought my HighLevel account through an agency. Can I still use this?
Yes, but you will need your agency to install the snapshot at the agency level. We provide clear instructions for this, but your agency will need to do the actual installation. If you run into issues, contact us and we will help you sort it out.
How long do I have access to the course?
Forever. Lifetime access. No subscription. No expiration. Updates are included because event management evolves and so does this system.
How long does it take to get up and running?
The DIY version depends entirely on you. If you commit to going through the course and customizing as you go, most people are operational within 2-4 weeks. The Done With You version has a structured timeline that we will map out in your first strategy session. Most DWY clients are fully launched within 4-6 weeks.
What if I already have some of this set up in HighLevel?
Great. You will still get value. You can use the snapshot alongside your existing setup or replace pieces that are not working. We will help you figure out the best approach in your strategy sessions (DWY) or through the course guidance (DIY).
Do you offer refunds?
The DIY version: Your refund policy here.
The Done With You version: Due to the personalized nature of the coaching and the time investment from Brook, no refunds are issued once sessions have begun.
I have questions before I buy. Who do I talk to?
Email us at [email protected].
Or if you're ready to talk about the Done With You option specifically, book a quick call here: meetwithbrook.com.
We'll make sure it's the right fit before you invest.
What's the difference between Done With You and Done For You?
Done With You means you are involved in every decision and we guide you through the process together. Done For You is a completely different service where our team at My Clone Solution handles the setup for you. If you are interested in Done For You, reach out and we will talk through what that looks like.
Your Event Business Deserves A System.
Events Deserve to Run Smoothly.
You've been thinking about this long enough.
The infrastructure is already built. The templates are already written. The automations are already mapped out. All that's left is making it yours.
Pick your path and let us get your event operation running like the business asset it was always supposed to be.
Questions? Email us at [email protected] or Book a Quick Call
